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Apparel Security

The Rock Shop

The Rock Shop, Karangahape Road


With lots of smaller, high value items around the store, The Rock Shop’s products are an attractive target for shoplifters.

Throughout the music specialists’ stores, a significant proportion of the stock is kept in a series of cabinets – each with a different key. So, in order to show a single product the team juggled a wad of different keys every time they needed access to an item, causing unnecessary wait times for the customer.

Selling musical instruments is a high involvement process. Staff can be tied up demonstrating products and focusing on just one customer for a length of time – making it difficult for them to monitor all areas of the store and watch for suspicious behaviour.

We set out to find a solution that kept small, desirable items secure, freeing The Rock Shop’s team to focus on customer service.


Specify and install locks to secure small, high value merchandise on hangsell walls and in cabinets. The new system should complement the existing EAS gates from Crosspoint to create a whole-store merchandise security solution.


Cabinets – OneKey Self-Latching Slider Locks. Hanging Merchandise – IR StopLok™ system with flexible locking hooks. EAS by Crosspoint.


Solutions design, project management, installation, and support.


Now, the store’s cabinets are secured with a sleek and convenient OneKEY solution from Invue, and an IR StopLok™ system for hangsell merchandise. The Rock Shop’s staff have complete peace of mind – their display stock is protected so they don’t have to be everywhere at once. They’ve also reduced their wad of different cabinet keys down to a single OneKEY that is reprogrammed each morning for ultimate security.

Each team member has their own OneKEY that gives them access to the whole store, making life easier for staff and reducing customer wait times. The staff love the OneKEY technology and the fact that they can concentrate on great customer service, rather than grappling to find the right key every time they want to show an item.

With OneKEY from InVue and EAS from Cross Point, theft rates at The Rock Shop are dropping already.

Mountain Warehouse

Ric and his team have been great to work with for many years. They are always available to resolve issues on site

Retail Store Environment Lead
One New Zealand

Vodafone NZ Retail engaged Vitag to carry out a national upgrade of our phone displays. The rollout went exceedingly well, especially considering the large number of variables in the stores which had to be dealt with.

The result made a huge difference to our customer’s experience, with products now working as they should and a sleek, modern, consistent look. We are seeing a much higher level of customer engagement so our team are very happy too. The security has been tested, with thieves failing to defeat the One60 Pods during a ram raid.

Vodafone is very satisfied with the outcome, thanks to the Vitag team and InVue.

Project Manager

Cue exclusively use Vitag for all our Electronic Article Surveillance needs. The professional team at Vitag ensure seamless installation and efficient, friendly service every time. The Vitag equipment not only looks good but has helped dramatically decrease our shrinkage throughout our stores.

Chief Operating Officer
Cue Clothing Co.

Esprit started a trial of Vitag Mini-Max tags in early 2010. Prior to installing the tags we had exceptionally high shrinkage in a number of our Concession Stores. The results have been outstanding with the shrinkage improvements of between 40% to 70%. We have since increased the number of stores from an initial 7 stores to approx 23.

Loss Prevention Manager Victorian State Office
Esprit Retail

I have total peace of mind that my store’s laptop display is secure and accessible to my customers – and that’s great for business!

Stolz Retravision Benalla

Country Road values their partnership with Vitag and thankfully acknowledge the important part they play in reducing shrinkage in all stores. Everything from their service and products to account management is always handled professionally and on time.

Store Design & Planning Manager
Country Road

Not only do Vitag provide Bardot with EAS systems and tags in all our stores but it is always great peace of mind to know that I can rely on their speed and efficiency with any last minute service or orders that are crucial to protection of all our apparel.

Bardot National Planning & Operations Manager

Crazy Johns has used Vitag’s S3 Locking Hooks to securely display small, valuable, Blister Packed products for several years now with great results. We install them in all our new stores.

Marketing Co-Ordinator
Crazy John's
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